Michael Jordan’s entry into the league marked a turning point in the NBA’s history. In the 1980s, the NBA was facing challenges with viewership and popularity. But Jordan’s arrival, combined with the marketing expertise of David Stern, revitalized the league and halted its decline. Michael Jordan became more than just a basketball star. He transcended the sport and reached mainstream popularity, particularly through the immense success of his Jordan brand.
During the 1990s, the sales of Jordan sneakers were at their peak, and children worldwide aspired to own a pair because they wanted to emulate Michael Jordan. One such kid was future Phoenix Suns star Devin Booker.
Jordan’s Impact on Booker’s Childhood
Devin Booker’s affection for Jordan sneakers is well-documented. As a child, he idolized Michael Jordan and wanted to “be like Mike,” just like countless others. This admiration extended to Jordan’s signature sneakers, which he collected and wore. The iconic Jumpman logo and unique designs made Jordans a fashion statement. As he rose to prominence in the NBA, Booker continued to don various Jordan models both on and off the court, showcasing his love for the brand.
During a conversation with Joe La Puma at the Nike World Basketball Festival, Booker revealed Jordan’s impact on his childhood. He said, “That was my whole childhood. I always say I wish I had the shoe game that I had as a baby, as a teenager. Cause my mom and my dad had me right.” He added further, “I was born in 1996, so that’s Jordan 11s, Jordan 12s. So all my baby pictures, I’m flooded out. But it got harder as I got older”.
Booker’s love for Jordan’s is immense, but Booker’s practice of wearing Jordans during NBA games has come to an end due to his recent contract with Nike. D-Book recently signed a contract extension with Nike that promises a signature shoe line from Booker.
Jordan’s Cultural Impact
Jordan, as a brand, had an immense cultural impact, transcending their athletic roots. Since their debut in the 1980s, they have become an iconic fashion statement. Jordan sneakers revolutionized the sneaker market and left an indelible mark on streetwear culture. Young fans aspired to “Be Like Mike” and wear his sneakers, making them a status symbol.
The sneaker culture associated with Jordan’s brand led to a devoted following, limited edition releases, and a resale market. Even today, Jordan sneakers symbolize sports, fashion, and street culture, highlighting their lasting impact on the broader culture.