Warriors G Stephen Curry and Curry Brand are celebrating NBA All-Star Weekend with the release of Under Armour’s latest collection, “Curry Jam,” which pulls inspiration from the video game “NBA Jam,” infusing it into new styles for on and off-the-court wear.

The “Curry Jam” collection will feature three new sneaker colorways — “Retro 1 Curry Jam”, “Curry 4 Low Flotro Curry Jam”, and “Curry Splash Curry Jam” — and a new apparel line based on graphics from the videogame, which will get a release on Friday.

The “NBA Jam” game has been a staple at All-Star Weekend for the past couple of years, recently at the 2022 event in Cleveland.

“All-Star Weekend brings the basketball community together to celebrate the culture around the game, and we wanted to create something special for that moment,” said Nana Dadzie, Dir of Brand Marketing at Curry Brand. “With this ‘Curry Jam’ collection, we wanted to pay homage to the past, when arcade video games reigned supreme, and create a collection that brought the pops of color and fun graphics of that time to some of the best Curry Brand styles.”The “Retro 1 Curry Jam” features the game’s iconic “He’s on fire!” catchphrase’s flames across the black upper while the rest of the model’s color pallet is inspired by the original game’s branding colors.

The Curry 4 Flotro model features a more simplistic design with a blue knit upper over the yellow mid and outsole and is finished with a red plush collar. The tech-loaded shoe contains UA’s signature Flow technology to provide the brand’s highest-performance ground-contact cushioning and grip for wearers.

The last addition to the UA shoe portfolio, the “Curry Splash Curry Jam,” is the more vibrant colorway. It features a mixed color pallet from both the original and latest “NBA Jam” color branding with a black mesh upper and is highlighted with a “static screen” sock lining.

The shoes retail at $150, $130, and $100, respectively. Fans in Indianapolis this weekend will be able to see and purchase styles from the collection at “Curry’s Gameroom,” a retro arcade pop-up inspired by the video game, at Circle Centre Mall.

“Curry Jam” collection